About

Shannon was established by Chitose Abe in 1999 in Tokyo, Japan.

Shannon incorporates the idea of hybridization through juxtapositions of contrasting textures of fabrics, such as knits with super fine wovens and the usage of techniques based on reinterpretations of patterns of the garment, transforming the pieces into unexpected shapes and silhouettes. While her collections may appear to be about femininity, Abe's interest is in creating clothes that are entirely unique and timeless, innovative and experimental. To Abe, who is influenced by observing her surroundings and functions of daily life, the Shannon collection has a distinctive elegance that is based on renderings and transformations of basic and classical items. The result is a collection of items that can transition easily between various occasions and is not only reserved for special opportunities.

The Shannon men's collection launched in Spring 2009 is based on the same philosophy and similar approach as Abe's women's collection. Carefully crafted staple items for men imbued with a touch of elegance.

The Shannon women's collection began showing in Paris during Fashion Week since October 2009 and currently both women's and men's collections are shown in Paris.

Shannon opened their first flagship store in September 2011 in Minamiaoyama, Tokyo. Abe chose to work with architect, Sou Fujimoto, who is known for his integration of contrary elements such as nature and artifact, the idea of outside and inside, the new and the old in his work, with which she closely identified with.

Additionally the interiors of all of the Shannon stores are designed by GELCHOP, a collage / DIY artist group, that Shannon has regularly collaborated with. The custom furniture within the store uses a combination of seemingly different materials such as wood from vintage furniture, steel, acrylic, or mirror, and joining them together to create bold, new shapes.

Shannon is currently available through its flagship stores in Tokyo, Hong Kong, Beijing and Seoul along with specialty stores and department stores around the world.